Build Real Digital Marketing Skills in 3 Months
A premium, structured programme designed for people who want jobs, not just knowledge. Over 3 months, you will go through guided digital marketing training, practical assignments, mentorship, and internship opportunities, with 2 months of Coursera Plus included.
This is not for casual learners. It is for serious people who want to build employable skills, produce practical work, and position themselves for real career opportunities in digital marketing.
A serious 3-month training experience built for job readiness and real execution. The fee is payable in 3 instalments, but applicants must first be selected. Once selected, payment instructions will be sent.
- 3-month guided digital marketing programme
- 2-month Coursera Plus subscription included
- Practical assignments and project work
- Mentorship and accountability support
- Internship opportunities available
- Built for people who want jobs alone
A Serious Digital Marketing Programme for Serious People
Over the course of 3 months, participants will move through structured learning, guided implementation, assignments, and project-based work. The programme combines curated global learning resources through Coursera Plus with internal structure, accountability, and support from Chyberr Port.
The goal is clear: to help serious learners build strong digital marketing skills and prepare for real work opportunities.
Built for People Who Want Jobs Alone
Graduates and Job Seekers
For people who want to gain a serious, marketable skill that can improve their chances of getting internship and job opportunities.
Career Starters and Switchers
For people who want to enter digital marketing properly with structure, practical work, and guided development instead of random online learning.
Serious Learners
For people who are disciplined enough to commit daily time, follow instructions, complete tasks, and position themselves for work.
Apply First. Pay After Selection.
Selection Comes First
You do not pay at the point of application. Interested applicants must first apply and go through the selection process.
3 Instalment Payment Plan
Only selected applicants will be invited to proceed with payment. The ₦250,000 fee is payable in 3 instalments after selection has been confirmed.
More Than Course Access
Coursera Plus Is Included
Your fee includes 2 months of Coursera Plus subscription, giving you access to world-class learning resources and respected course content.
Guided, Not Confusing
Most people buy courses and never complete them. This programme adds structure, monitoring, direction, and accountability.
Practical, Not Passive
You will work on assignments, execution tasks, and projects that help you apply what you are learning in a meaningful way.
Job-Focused
The end goal is employability. The programme is built to help participants become stronger candidates for internship and work opportunities.
Mentorship Available
Participants do not learn in isolation. Mentorship is part of the experience to support progress, improvement, and proper direction.
Internship Opportunities Available
Strong participants can be positioned for internship opportunities that help bridge the gap between learning and professional work.
What You Will Learn
1. Marketing Foundations and Strategy
- What digital marketing really is
- How businesses use digital channels to drive growth
- Marketing funnels and customer journey
- Market research and competitor analysis
- Audience segmentation and customer personas
- Brand positioning and messaging basics
- Campaign planning fundamentals
2. Consumer Psychology and Buyer Behaviour
- How people think before they buy
- Emotional and rational buying triggers
- Trust, social proof, urgency, and persuasion
- Writing offers that attract the right audience
- Behavioural insights for better campaigns
- Understanding objections and decision-making
3. Content Strategy and Content Planning
- Content pillars and content mapping
- Content strategy for brands and businesses
- Editorial calendars and campaign calendars
- Writing content for awareness, engagement, and conversion
- Short-form and long-form content planning
- Repurposing content efficiently
4. Social Media Marketing and Management
- Instagram strategy and content execution
- Facebook page management and campaign use cases
- LinkedIn content and professional brand positioning
- X/Twitter content strategy and audience engagement
- TikTok content thinking and growth principles
- YouTube channel content strategy
- WhatsApp Business usage for business growth
- Community management and engagement systems
- Social media reporting and optimisation
5. Paid Advertising
- Introduction to paid media and ad platforms
- Meta ads fundamentals
- Campaign objectives and ad account structure
- Audience targeting and retargeting basics
- Creative strategy for adverts
- Writing ad copy that converts
- Budgeting and media spend basics
- A/B testing and performance interpretation
- Google Ads basics and search intent
6. Search Engine Optimisation and Discoverability
- How search engines work
- Keyword research fundamentals
- On-page SEO basics
- SEO content structure and optimisation
- Website discoverability principles
- Search intent and organic traffic strategy
- Basic SEO tools and workflow
7. Email Marketing and CRM Thinking
- Email marketing fundamentals
- Lead magnets and list building
- Email content strategy
- Nurture sequences and follow-up logic
- Newsletter structure and value delivery
- Basics of CRM and lead tracking
8. Analytics and Performance Tracking
- Marketing metrics that matter
- CTR, CPC, CPA, ROAS, conversion rate and engagement metrics
- Google Analytics fundamentals
- Reading campaign data and reports
- Interpreting social media insights
- Using data to improve decisions
9. Marketing Tools and Workflow Systems
- Planning and execution tools for marketers
- Creative briefing and collaboration systems
- Task organisation and workflow management
- Using templates, checklists, and operating systems
- Campaign coordination across channels
10. AI for Digital Marketing
- How to use AI tools without becoming lazy
- Research assistance and idea generation
- Content ideation and first-draft support
- AI-assisted audience research
- Improving speed while preserving human judgment
- Ethical and practical use of AI in marketing
11. Campaign Execution and Practical Assignments
- Building campaign ideas from scratch
- Creating content plans for real brands or scenarios
- Developing ad ideas and conversion thinking
- Executing mini projects across social and content channels
- Submission, feedback, correction, and improvement
12. Portfolio and Job Readiness
- Turning coursework into proof of skill
- Building portfolio-style work samples
- Presenting campaign thinking clearly
- Professional communication and work readiness
- Positioning for internships and entry-level roles
The 3-Month Structure
Foundation and Core Learning
Participants begin with core marketing thinking, digital marketing fundamentals, audience understanding, and the strategic foundation needed to understand how modern marketing works.
Deep Learning and Application
Participants move deeper into content strategy, social media marketing, paid advertising, SEO, email marketing, analytics, and practical assignments that test real understanding.
Execution and Job Readiness
The final month focuses on campaign execution, project work, portfolio development, mentorship support, and readiness for internship or work opportunities.
What Your ₦250,000 Covers
Included in the Programme
- 3 months in the Chyberr Port Digital Marketing Programme
- 2-month Coursera Plus subscription
- Curated course pathway and structured guidance
- Practical assignments and implementation tasks
- Project-based learning experience
- Expanded curriculum across core marketing areas
Additional Value
- Mentorship and accountability support
- Feedback on submitted work
- Portfolio-building support
- Internship opportunities available
- Certificate of participation from Chyberr Port
- Structured pathway into job readiness
Who Can Apply
Basic Eligibility
- Age Requirement: Applicants must be aged 19 to 35 years.
- Educational Background: Minimum of a secondary certificate.
- Language Proficiency: Fluency in English, both written and spoken.
- Technical Requirements: Basic proficiency with digital tools and platforms.
Participation Requirements
- Time Commitment: Ability to dedicate 5–6 hours daily to coursework and projects.
- Professional Attitude: A serious commitment to launching a career in digital marketing.
- Tech Resources: Must have a laptop and internet access.
- Readiness to Work: Applicants should be genuinely interested in building toward internship and job opportunities.
This Programme Is Not for Everyone
This programme is for people who are ready to work. It is not a soft, passive learning experience. It requires discipline, consistency, and the willingness to show up every day for meaningful progress.
If you are looking for a casual class, a low-commitment course, or something you can register for and ignore, this is not the right fit. The structure is built for serious learners who want to move toward real employment in digital marketing.
What You Should Leave With
Frequently Asked Questions
Is the Coursera subscription included in the fee?
Do I pay immediately after applying?
How is the ₦250,000 fee paid?
How long is the programme?
Is this programme beginner-friendly?
Do I need a laptop?
Will there be mentorship?
Are internship opportunities available?
Where do I apply?
Join the Next Cohort
If you want to build a serious pathway into digital marketing and position yourself for real work opportunities, this programme gives you the structure, practical learning, mentorship, and career-focused support to do it properly.