Full Stack Digital Marketing
The Digital Marketing Mastery Program at Chyberr Port offers a comprehensive journey into the world of digital marketing. This course ...
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- Description
- Curriculum
- Reviews
Module 1 - Foundations of Marketing and Digital Transformation
Introduction to Marketing Principles
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1Introduction to Marketing and its Importance
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2Introduction to Marketing and its Importance - Quiz
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3Introduction to marketing and its importance.
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4Core Marketing Concepts: Needs, Wants, and Demands.
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5Core Marketing Concepts: Needs, Wants, and Demands - Quiz
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6Core marketing concepts: needs, wants, and demands.
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7Definition and Importance of Customer Segmentation.
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8Definition and Importance of Customer Segmentation - Quiz
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9Definition and importance of customer segmentation.
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10Methods for Segmenting Markets: Demographic, Geographic, Psychographic, and Behavioral
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11Methods for Segmenting Markets: Demographic, Geographic, Psychographic, and Behavioral - Quiz
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12Methods for segmenting markets: demographic, geographic, psychographic, and behavioral.
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13The Marketing Mix (Product, Price, Place, Promotion)
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14The Marketing Mix (Product, Price, Place, Promotion)
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15The Marketing Mix (Product, Price, Place, Promotion)
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16Definition Of A Product In Marketing
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17Definition Of A Product In Marketing - Quiz
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18Definition of a product in marketing.
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19Definition of a product in marketing.
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20Product Life Cycle Stages
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21Product Life Cycle Stages - Quiz
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22Product life cycle stages.
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23New Product Development
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24New Product Development - Quiz
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25New product development.
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26Definition Of A Price In Marketing
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27Definition Of A Price In Marketing - Quiz
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28Definition of a price in marketing.
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29Pricing Strategies And Their Importance
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30Pricing Strategies And Their Importance - Quiz
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31Pricing strategies and their importance.
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32Factors Affecting Pricing Decisions
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33Factors Affecting Pricing Decisions - Quiz
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34Factors affecting pricing decisions.
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35The Marketing Mix - Product Distribution
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36The Marketing Mix - Product Distribution - Quiz
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37The Marketing Mix Product distribution
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38Channels Of Distribution And Their Functions
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39Channels Of Distribution And Their Functions - Quiz
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40Channels of distribution and their functions.
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41Types of Distribution Strategies
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42Types of Distribution Strategies - Quiz
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43Types of distribution strategies.
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44Role of Intermediaries
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45Role of Intermediaries - Quiz
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46Role of intermediaries.
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47Coca Cola’s Distribution Strategy: Case Study
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48Coca Cola’s Distribution Strategy: Case Study - Quiz
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49Coca Cola’s Distribution Strategy | Case Study
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50Promotion Mix Elements
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51Promotion Mix Elements - Quiz
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52Promotion mix elements.
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53Integrated Marketing Communications (IMC)
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54Integrated Marketing Communications (IMC) - Quiz
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55Integrated Marketing Communications (IMC).
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56Promotional Strategies and their Effectiveness
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57Promotional Strategies and their Effectiveness - Quiz
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58Promotional strategies and their effectiveness.
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59Marketing Channels
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60Marketing Channels - Quiz
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61Marketing Channels
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62Understanding customer value
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63Understanding customer values
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64Understanding customer value.
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65Strategies for creating customer value.
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66Strategies for creating customer value.
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67Strategies for creating customer value.
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68What is Customer Relationship Management (CRM)
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69What is Customer Relationship Management (CRM)
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70What is Customer Relationship Management (CRM)
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71Importance of building customer relationships.
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72Importance of building customer relationships.
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73Importance of building customer relationships.
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74Tools and techniques for managing customer relationships.
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75Tools and techniques for managing customer relationships
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76Tools and techniques for managing customer relationships.
Digital Marketing Ecosystem
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77Definition and importance of digital marketing.
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78Definition and importance of digital marketing.
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79Definition and importance of digital marketing.
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80Evolution of digital marketing.
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81Evolution of digital marketing.
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82Evolution of digital marketing.
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83Key tools used in digital marketing.
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84Key tools used in digital marketing.
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85Key tools used in digital marketing.
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86Techniques for effective digital marketing.
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87Techniques for effective digital marketing.
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88Techniques for effective digital marketing.
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89Definition and importance of digital transformation.
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90Definition and importance of digital transformation.
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91Definition and importance of digital transformation.
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92Key drivers of digital transformation.
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93Key drivers of digital transformation.
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94Key drivers of digital transformation.
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95How digital transformation affects marketing strategies.
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96How digital transformation affects marketing strategies.
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97How digital transformation affects marketing strategies.
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98Introduction to Digital Marketing Channels:
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99Introduction to Digital Marketing Channels:
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100Introduction to Digital Marketing Channels
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101What is Integrated Digital Marketing?
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102What is Integrated Digital Marketing?
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103What is Integrated Digital Marketing?
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104Strategies for effective channel integration.
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105Strategies for effective channel integration.
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106Strategies for effective channel integration.
Module 2- Strategic Marketing and Consumer Psychology
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107Introduction to Consumer Behavior
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108Introduction to Consumer Behavior
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109Introduction to Consumer Behavior
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110Factors Influencing Consumer Behavior
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111Factors Influencing Consumer Behavior
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112Factors Influencing Consumer Behavior
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113Consumer Decision-Making Process
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114Consumer Decision-Making Process
Techniques for Conducting Market Research
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115Market Research: What Is It?
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116Market Research: What Is It? - Quiz
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117Market Research: What Is It?
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118Market Research: What Is It?
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119Importance of Market Research
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120Importance of Market Research - Quiz
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121Importance of market research.
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122Primary vs. Secondary Research
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123Primary vs. Secondary Research - Quiz
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124Primary vs. secondary research.
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125Primary vs. secondary research.
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126Qualitative vs. Quantitative Research Methods.
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127Qualitative vs. Quantitative Research Methods
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128Qualitative vs. quantitative research methods.
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129How To Do Market Research
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130How To Do Market Research
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131How To Do Market Research!
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132Analyzing Market Research Data
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133Analyzing Market Research Data
Using Insights to Drive Marketing Strategies
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134Identifying Market Trends
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135Identifying Market Trends
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136Identifying Market Trends
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137Developing Data-Driven Marketing Strategies
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138Developing Data-Driven Marketing Strategies - Quiz
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139Developing Data-Driven Marketing Strategies
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140Case Studies on Successful Marketing Strategies
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141Case Studies on Successful Marketing Strategies - Quiz
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142Case Studies on Successful Marketing Strategies
Building a Brand Story and Identity
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143What is Branding?
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144What is Branding? - Quiz
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145What is Branding?
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146What is Branding?
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147Importance of Branding
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148Importance of Branding - Quiz
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149Importance of Branding
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150The Power of Culture in Business and Branding with Dr. Marcus Collins
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151The Power of Culture in Business and Branding with Dr. Marcus Collins
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152The Power of Culture in Business and Branding with Dr. Marcus Collins
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153Role of Branding in Marketing Success
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154Role of Branding in Marketing Success
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155Impact of Strong Branding on Business Performance
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156Impact of Strong Branding on Business Performance
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157The Impact of Strong Branding on Business Performance
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158Elements of a Brand Story
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159Elements of a Brand Story
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160Elements of a Brand Story
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161Crafting Your Brand's Narrative
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162Crafting Your Brand's Narrative
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163Crafting Your Brand's Narrative
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164The Six Key Elements of Brand Identity
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165The Six Key Elements of Brand Identity
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166The Six Key Elements of Brand Identity
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167The Six Key Elements of Brand Identity
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168Consistency in Branding
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169Consistency in Branding
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170Consistency in Branding
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171Techniques for Effective Brand Storytelling
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172Techniques for Effective Brand Storytelling
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173Techniques for Effective Brand Storytelling
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174Case Studies on Successful Brand Stories
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175Case Studies on Successful Brand Stories
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176Case Studies on Successful Brand Stories
Positioning Strategies for Competitive Advantage
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177Definition and Importance of Positioning
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178Definition and Importance of Positioning
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179Definition and Importance of Positioning
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180Types of Positioning Strategies
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181Types of Positioning Strategies
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182Types of Positioning Strategies
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183Differentiating Products and Services
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184Differentiating Products and Services
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185Differentiating Products and Services
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186Creating Unique Selling Propositions (USPs)
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187Creating Unique Selling Propositions (USPs)
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188Creating Unique Selling Propositions (USPs)
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189Components of a Positioning Statement
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190Components of a Positioning Statement
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191Components of a Positioning Statement
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192Examples of Effective Positioning Statements
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193Examples of Effective Positioning Statements
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194Examples of Effective Positioning Statements
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195Case Studies on Successful Positioning
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196Case Studies on Successful Positioning
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197Case Studies on Successful Positioning
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198Lessons from Positioning Failures
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199Lessons from Positioning Failures
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200Lessons from Positioning Failures
Module 3: Advanced Content Strategy and Social Media Mastery
Introduction to Content maketing
Copywriting Essentials
Visuals Content Creation
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213Beginning Graphic Design: Fundamentals"
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214Beginning Graphic Design: Fundamentals
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215Understanding the Principles of Design | Graphic Design Basic
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216Understanding the Principles of Design | Graphic Design Basic
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217FULL CANVA TUTORIAL 2024 | How To Use Canva
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218FULL CANVA TUTORIAL 2024 | How To Use Canva
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219ADOBE PHOTOSHOP: HOW TO DOWNLOAD & USE PHOTOSHOP ON WINDOWS PC
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220ADOBE PHOTOSHOP: HOW TO DOWNLOAD & USE PHOTOSHOP ON MAC
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221How to Use Adobe Photoshop Part 1 Graphic Design Tutorial
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222How to Use Adobe Photoshop Part 1 Graphic Design Tutorial
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223How to Use Adobe Photoshop Part 2
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224How to Use Adobe Photoshop Part 2
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225How to Use Adobe Photoshop Part 3
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226How to Use Adobe Photoshop Part 3
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227How to Use Adobe Photoshop Part 4
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228How to Use Adobe Photoshop Part 4
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229Advanced Graphic Design Made Simple
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230Advanced Graphic Design Made Simple
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231How to be a Creative Graphic Designer
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232How to be a Creative Graphic Designer
MODULE 3
Introduction to Content Marketing
Copywriting Essentials
Visual Content Creation
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239Beginning Graphic Design: Fundamentals
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240Understanding the Principles of Design | Graphic Design Basic
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241How to use Canva
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242Adobe Photoshop: How to Download & Use Photoshop on Window PC
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243Adobe Photoshop: How to Download & Use Photoshop on MAC
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244How to Use Adobe Photoshop (Part 1): Graphic Design Tutorial
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245How to Use Adobe Photoshop (Part 2)
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246How to Use Adobe Photoshop (Part 3)
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